Let's Talk Labels January 12, 2025Claire Goodliff As women, we’re often handed labels like badges of honour—or, let’s face it, like shackles. Society loves to categorise us, to place us neatly in a box that doesn’t account...
Trying Something New: How to Make Your First Step Into a New Exercise Less Scary January 05, 2025Claire Goodliff It's a New Year, and whilst that can come with an unnecessary amount of pressure, it also presents the opportunity to press reset and level up. It's a natural time...
AJ Activewear x Newcastle Dog & Cat Shelter: Pawsitive Strides 🐕🐈 October 10, 2024Claire Goodliff We believe that confidence goes beyond just what you wear. It’s about how you feel, how you connect with others, and how you give back. That's why we’re thrilled to...
How Menopause Can Impact Women's Confidence September 26, 2023Claire Goodliff There's been a surge in talk and awareness of menopause, and we're here for it all! We've got peri and post in our office, so its a daily topic of conversation....
Why We Love Leggings! September 20, 2023Debra De Luen Do you love leggings? Leggings - what's not to love! The last few years have brought about an unprecedented change in how women dress. The work from home/lockdown period...