We believe that confidence goes beyond just what you wear. It’s about how you feel, how you connect with others, and how you give back. That's why we’re thrilled to announce our latest collaboration with Newcastle Dog and Cat Shelter. This partnership isn’t just about supporting an incredible cause – it’s about joining forces to make a real impact in our community.
Why Newcastle Dog and Cat Shelter?
Supporting animals has always been close to our hearts, Claire's little grumpy Elvis (now nearly 12) was a rescue pup, and Deb is just obsessed with animals. We have followed Newcastle Dog and Cat Shelter for years, Deb got her first cats from there over 20 years ago.
Elvis ⬆️⬆️⬆️
Their dedication to rescuing, rehabilitating, and rehoming abandoned and mistreated animals aligns with our core values of compassion and community. Like us, they believe in second chances – whether it's helping a dog find a loving home or helping women feel empowered in their activewear.
Newcastle Dog and Cat Shelter has been transforming the lives of animals and people alike for nearly 130 years. They provide a safe haven for pets who’ve faced tough circumstances, ensuring they receive medical care, warmth, and love until they find their forever homes. What’s even more inspiring is their work goes beyond dogs and cats, you'll also find some grumpy pigs, and the odd donkey.
How AJ Activewear Is Making a Difference
From launch until the end of the year, 10% of every pair of winter leggings sold from our AJ Activewear collection will be donated directly to Newcastle Dog and Cat Shelter. It’s our way of ensuring that every step you take – whether it’s running, walking your dog, or even doing the school run – has the power to make a difference.
We are also donating a pair of winter leggings to all the women working at the shelter. The outside work can be brutal across the winter and our thermal lined leggings will help keep them warm and comfortable on the cold days, and act as a extra lovely base layer under their waterproof pants.
Meet the Faces Behind the Mission
Behind the scenes at the shelter, you’ll find a team of dedicated staff and volunteers working tirelessly to ensure that each animal is cared for with compassion. Their stories are heart warming, and their work is nothing short of heroic. In all weathers, the team are out there every day making sure these animals are looked after.
By partnering with Newcastle Dog and Cat Shelter, we get to be a small part of these incredible stories. Each sale from our AJ Activewear winter leggings goes directly towards providing essential care for animals in need. You’re not just purchasing leggings; you’re helping feed, shelter, and rehabilitate an animal in need. And to us, that’s what real confidence looks like – knowing that what you wear is contributing to something greater.
Together, We Can Make an Impact
We’re incredibly proud to support the shelter’s mission, and we’re inviting our AJ Activewear community to join us in this journey. Whether you’re buying our winter leggings to keep cosy on your morning dog walks or gifting a pair to a friend, every purchase counts. Together, we can raise awareness, funds, and hope for the animals who need it most.
Thank you for being a part of this exciting collaboration. With your help, we can change lives – one legging and one wagging tail at a time.
Winter Leggings will be available from Monday 21st of October 😍😍.
You can find out more about supporting Newcastle Dog and Cat Shelter:
https://www.dogandcatshelter.com/support-us/
